Many businesses are now catching on to the fact that leveraging technology is the key to achieving growth. Certain types of technology are already transforming entire industries by enabling unprecedented productivity and efficiency. Take manufacturing for example. Experts forecast that 20 million jobs from the sector worldwide are expected to be replaced by robots 2030.
But, of course, there are some – less obvious – sectors where organisations have already managed to achieve phenomenal growth through the clever leveraging of innovative technology. These are proof that it’s something that all organisations can take advantage of.
Here’s an example of one of the more surprising organisations successfully leveraging technology.
Tradition meets the digital age
The fact that The Church of England has embraced social media didn’t come as a surprise when I first read about how they are embracing technology a few months ago, but many other parts of the article pleasantly did!
As well as social media, the church has adopted the use of contactless mobile card readers, a cloud-based church management system, CCTV and infrared digital tracking devices. The historic organisation had firmly entered the digital age! And, they are getting some very encouraging results with it too. With their attendance figures dropping around 10% to 20% between 2007 and 2017, the implementation of technology is hoped to turn things around.
And, it seems to be working!
Between 2017 and 2018 their social media reach doubled from 1.2 million to 2.4 million, though the positive impact is being seen on the ground too. One church, mentioned in the article, has seen their Sunday service attendance increase from 15 to 80 in the last few years thanks to their digital presence. Another church was able to change their opening hours to suit the congregation through the use of tracking equipment to see when people wanted to enter the premises and yet another is now able to stay open at all times due to the introduction of high-quality CCTV. If you’d like to find out how to leverage technology to grow your business you can read an article I have written about it here, or get in touch to discuss how we could help you.
