Negotiating a digital content license with a vendor can be daunting – and getting all the contractual details right perhaps even more so. But it doesn’t have to be that way. If you are new to this area, or just need a refresher, this article will get you off to a good start. This advice […]
Develop Impactful Category Strategies the Easy Way!
These days most medium and large sized organisations have implemented the principles of Category Management, with varying degrees of success. Category Management is a process whereby external spend is categorised to align with supply markets. These categories are then managed similar to the way separate business areas would be managed. With appropriate category strategies, the […]
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