I’ve previously written about the benefits of developing a culture of creativity in your business, and now I want to explore what this could look like. What can you implement or introduce to foster this kind of work environment?
Of course, there’s no better way to learn than observing those who are already doing this exceptionally well. The obvious choice would be to talk about Google as a creative culture pioneer, but I’m going to shine the spotlight on some of the less well-known examples here.
Etsy
It may not be surprising that a company that is founded on the creativity of other people has a fantastic creative culture, but Etsy really goes all out in their efforts. They have employee talent shows at the beginning of their monthly meetings, regular ‘crafternoons’ and an employee-run school where colleagues can learn new skills.
Zappos
Culture-fit is at the heart of Zappos. They specifically define what their cultural values are in a 102-page document that can be downloaded from their website for anyone to see. Also, their recruitment process and training programmes revolve around making sure employees are a perfect fit with the culture. In their office you’ll find impromptu singing and parades, a yearly haunted house and a CEO that sends personal emails to each employee on their birthday.
Squarespace
Squarespace is one of the growing number of companies that has a ‘flat’ organisational structure. Entry-level employees can communicate directly with executives, opening up the channels of communication and ensuring everyone’s voice can be heard. This sense of being valued is reinforced with flexible leave, a free canteen, fully stocked kitchens, and a programme of guest lectures. Plus, they encourage their employees to flex their creativity muscles by setting up their own businesses alongside their employment.
To learn more about how you can make your company creativity-ready through a good procurement strategy, get in touch today.
